Whiting Out Your Favorite Brands
By day, Andrew Miller is a branding strategist at a New York design agency — working to figure out how to create memorable branding around perhaps not-so-memorable products. But by night, the former designer is stripping away that visual branding by covering it with white Krylon spray paint — to see which of our favorite products are still recognizable in their purest form. From a red Twizzler rope to an old Macintosh computer, the result is Brand Spirit — a blog of 100 ghost-like objects, photographed with an old 1970s camera, over 100 days.
Tell us how Brand Spirit came to be.
It started as a school project at SVA, where I was studying brand strategy. One of the things we talked about a lot in class was how, in Sao Paulo, Brazil, they banned all outdoor advertising, aiming to reduce visual pollution. Not surprisingly, businesses were very worried. But with the ban still in effect, the city is thriving — a recent survey even found that most residents find the ban beneficial. So, I wanted to ask, what happens when you start to imagine a world without brands?
Breathing Room, 2006 - 2010 by Antony Gormley.
BREATHING ROOM was an attempt to make a three-dimensional drawing in space that was both a diagram and a thing.
It is an instrument that allows the viewers to become the viewed by creating an interpenetrating nest of seven space frames that occupy a central position in the room.
The volume outlined by the frame remains constant whilst being extended in each case on a different axis. A mandala-like drawing on the floor forms the groundplan from which the seven rooms grow. The structure is made from 25 mm x 25 mm square aluminium tube.
The object hovers between being architecture and being an image of architecture. It is a contained object in a defined internal space. In the Ropac Gallery installation, all electrical lights were removed and the frames were painted with two layers of phosphorescent paint that absorbed light during the day and emitted it at night. In its night state the work assumes an unstable position between the virtual and the real.
If perspective and orthogonal architecture in the West are the way in which space is described and contained, this is an attempt to open up those limiting characteristics.
Watch the video here.
Sao Paulo-based street artist Eduardo Kobra creates fantastic large scale murals that are filled with vibrant color and life.